DoneRight was founded to design intelligent, practical systems that reduce unnecessary complexity and strengthen small service businesses — grounded in the belief that business should strengthen life, not compete with it.
We build targeted operational tools — SaaS and mobile — designed for small service businesses, starting where marketing and customer communication meet the work.
We build in alignment with long-term human wellbeing. Growth without principle is not success.
Clarity and simplicity are signs of good design. If it is not usable and practical, it is not done right.
Technology should increase human agency... not create dependency.
Sustainable profit is the byproduct of meaningful contribution.
Enduring businesses are built on trust, transparency, and shared benefit.
These principles keep us in alignment with our values. They are non-negotiable.
We will never sell customer data.
We commit to transparent, straightforward pricing.
We design technology to augment human capability — not replace it
If we cannot honour these commitments, we do not proceed. It would not be DoneRight.
Proof is the first expression of the DoneRight philosophy in action.
Proof is live in beta, actively deployed with early partners, and already generating strong momentum.
Built for small service businesses, it makes it quick and easy to share the quality of their work — clearly, professionally, and consistently.
Practical by design and easily woven into existing workflows, Proof reflects our belief that technology should serve the people doing the work.
And it is only the beginning of a broader collection of practical, low-effort, high-impact tools.
Proof is our first step.
We are building the foundations for a long-term ecosystem of practical, intelligent systems designed specifically for small service businesses.
This ecosystem will be shaped in significant part by market feedback — with tools designed to make feedback easy and continuous.
Thoughtful growth. Responsible technology. Enduring partnerships.
I started DoneRight after years of observing a widening gap between the growing complexity of modern business tools and the practical realities of small service operators.
Too often, capable business owners either neglect essential business activities or are forced to navigate systems that feel disconnected from how they actually work.
DoneRight is my commitment to building something different — technology that strengthens the people doing the work, rather than adding to their burden.
~ Jalen Séguin
Founder, DoneRight
Registered in British Columbia, Canada
Building for a brighter tomorrow
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