A Letter from the Founder

Three decades ago, I began my career at the intersection of psychology, business, and information technology. In the early 1990s, it was clear that technology would become one of the most powerful forces shaping our world. I chose to be part of it intentionally.

With a background in psychology and early experience in computing, I developed systems that helped boutique management consulting firms compete strategically against much larger organizations. The work was meaningful, the results were tangible, and the financial rewards came easily.

But over time, something felt incomplete.

As technology advanced, complexity accelerated. The scale and speed of change began reshaping daily life in ways many people — and many businesses — were not fully equipped to absorb. The systems defining modern life grew increasingly technical and abstract, often beyond the reach of the average operator.

I began asking a deeper question:

What does responsible technology look like in a world where scale and speed are no longer neutral forces?

For more than a decade, I searched for a way to contribute proportionately to this moment — not simply building profitable systems, but helping shape a business environment that supports stability, dignity, and long-term wellbeing.

Small service businesses became the clear focus.

They sustain local economies, preserve skilled work, and anchor communities. Yet they are increasingly asked to navigate tools and processes designed without their realities in mind.

DoneRight emerged as a practical answer to that tension.

It brings together my experience in software development, my background in psychology, and years of reflection on responsible systems design.

We build tools that are intentionally constrained — designed to reduce complexity, not amplify it. We build systems that support human agency rather than quietly replacing it. We build in a way that prioritizes long-term trust over short-term acceleration.

We are building a business as though people matter.

Proof is the first expression of this commitment. It will not be the last.

Over time, DoneRight will grow into a collection of practical, intelligent tools shaped by real market feedback and grounded in ongoing relationships with the businesses we serve.

This is long-term work.

It will be measured not only by adoption, but by whether the businesses who use our systems feel more stable, more capable, and more confident in the work they are already skilled at doing.

DoneRight is being built with long-term stewardship in mind.

As the company grows, it will remain independently guided by its principles — not by pressure for short-term extraction or accelerated scaling. If external capital is introduced, it will come from stakeholders directly connected to the work and aligned with the long-term vision of strengthening small service businesses.

Stewardship will take precedence over speed.

I do not claim to have all the answers. But I am committed to building carefully, listening consistently, and aligning growth with principle.

DoneRight is the vehicle through which I intend to make that contribution.

—

Jalen Séguin

Founder, DoneRight

Victoria, Canada